Concept case study · Mock data · All project details, metrics, and outcomes are mock data.
EXPEDITION 08 · 2024

Product Experiment

Northstar Scheduler

A planning assistant that failed by optimizing schedules before understanding why plans changed.

FailedReactNode.jsPostgreSQL
31%suggestions accepted
5interviews too late
2024year explored
01

The question

Could automatic rescheduling make personal planning feel lighter?

02

The route

I built a rules engine and calendar prototype before conducting enough behavioral interviews.

03

The outcome

Users ignored technically valid schedules because the system could not explain the human tradeoffs behind them.

04

Field note

Automating a decision before understanding its emotional cost creates faster rejection, not better planning.
05

Instruments

  • React
  • Node.js
  • PostgreSQL
  • Calendar API